Sunraysia is a destination that truly has it all—stunning natural landscapes, a vibrant food and wine scene, and countless activities for visitors of all ages. For travellers seeking an escape that combines adventure, relaxation, and convenience, the region’s many holiday and caravan parks are perfect places to stay. Most of these parks are nestled along the iconic Murray River, offering breath taking views and easy access to the area's top attractions.
When you think of Sunraysia, the mind instantly conjures up images of golden citrus groves, endless vineyards, and a community rooted in the rich soil of the region. At the heart of this bounty lies the Mildura Fruit Company (MFC), a cornerstone of the local agricultural industry and a shining example of what makes Mildura special. From its rich history to its forward-thinking practices, MFC is more than just a fruit packaging business — it’s a symbol of regional pride and global excellence.
Founded in 1904, as the Mildura Co-Operative Fruit Company, MFC has grown alongside the Sunraysia region, building a reputation as one of Australia’s leading citrus packers and exporters. For over a century, MFC has been a trusted partner for local growers, providing them with the means to share their produce with the world. Over time, the company has expanded its operations while maintaining a steadfast commitment to quality and sustainability.
MFC specializes in citrus fruits, including Navel Oranges, Valencia Oranges, Mandarins and Lemons. These fruits are renowned for their vibrant flavor, juiciness, and quality—all thanks to the Sunraysia region’s ideal growing conditions. The combination of rich, well-drained soils, a Mediterranean climate, and plenty of sunshine ensures that every piece of fruit MFC handles is of the highest standard.
MFC’s success is deeply intertwined with its network of dedicated local growers. Over 120 growers from across the Sunraysia region supply fruit to the company, each bringing generations of expertise and care to their craft. These growers work tirelessly to produce premium citrus that reflects the unique characteristics of the region. MFC provides them with support, resources, and a connection to global markets, creating a partnership that’s as fruitful as the produce itself.
MFC is not only a key player in the agricultural sector but also a significant employer in the Mildura region. The company can employ in peak operation up to 300 people, providing jobs in roles ranging from fruit sorting and packing to quality control and logistics. This makes MFC a vital part of the local economy, supporting families and fostering a sense of community.
The process of preparing fruit at MFC is a meticulous one, designed to ensure only the best citrus reaches consumers. Once the fruit arrives from the growers, it undergoes a series of steps, including washing, grading, and sorting. Advanced technology is used to inspect each piece of fruit for quality, size, and color. Only the best fruit is then packed and shipped to its destination. The entire process is designed to maintain freshness and flavor, so customers can enjoy Sunraysia’s finest no matter where they are in the world.
MFC’s connection to the Mildura region goes beyond business. The company is deeply committed to supporting the local community and ensuring the long-term sustainability of the Sunraysia’s agricultural heritage. Through initiatives such as water efficiency programs, grower support, and community engagement, MFC is investing in the future of the region.
As MFC continues to grow and evolve, one thing remains constant: its dedication to showcasing the best of Mildura to the world. By combining tradition, innovation, and a deep connection to the land and its people, MFC is a shining example of what makes the Sunraysia region so special.
So next time you see a Sunraysia citrus fruit in your local store, take a moment to appreciate the journey it’s been on—from the orchards of Mildura to your table, with care, quality, and pride every step of the way.
Mildura, our sunny corner of northwestern Victoria, is renowned for its rich history, picturesque Murray River, and vibrant community. But beyond the vineyards and wide-open skies, Mildura has been the cradle of some truly remarkable Australians. Among them stands Myf Warhurst, a beloved media personality whose journey from our very own backyard to the national stage is both inspiring and heartwarming.
Born and raised in Mildura, Myf Warhurst’s early years were steeped in the warmth and creativity of our community. Growing up in a family that encouraged curiosity and expression, Myf’s love for music and storytelling was evident from an early age. Her father, who was also one the Mildura Mayor, was also an avid arts enthusiast who fostered a love of the arts in his children. —a soundtrack that undoubtedly influenced Myf’s future career.
Myf attended local schools in Mildura and often credits the supportive environment of her hometown for nurturing her confidence and creativity. While she may have left Mildura to chase her dreams, her formative years here instilled in her the grounded, approachable charm that Australians have come to adore.
After completing her education at Melbourne University, Myf’s career began in earnest as she delved into the world of journalism and music writing. Her big break came when she joined Triple J. Her encyclopedic knowledge of music and her natural warmth made her a perfect fit for the role, and she quickly became a household name among Triple J listeners.
Myf’s affable personality and razor-sharp wit soon caught the attention of television producers. She joined the ABC’s cult-favorite quiz show Spicks and Specks in 2005 as a team captain. Alongside Adam Hills and Alan Brough, Myf’s quick-thinking humor and deep knowledge of music made her an integral part of the show’s success. The show ran for seven years, becoming one of Australia’s most beloved programs and solidifying Myf’s place in the entertainment industry.
Since Spicks and Specks, Myf has graced our screens in a variety of roles. She’s hosted and appeared on programs such as Myf Warhurst’s Nice, Eurovision: Australia Decides, and the Eurovision Song Contest broadcasts alongside Joel Creasey, where her commentary has been a highlight for viewers.
Beyond commentary Myf is also the voice behind Trixie on the hit children's TV show Bluey.
While Myf’s television career flourished, her love for radio never waned. After leaving Triple J, she brought her signature warmth and humor to ABC Radio, hosting programs that explored everything from pop culture to personal stories. Myf’s deep connection with her listeners, her knack for uncovering fascinating tales, and her joyful approach to broadcasting have made her a cherished voice on the airwaves.
In 2020, Myf released her memoir, Time of My Life, a heartfelt and entertaining reflection on her journey through music, media, and life in general. The book offers an intimate look at her experiences growing up in Mildura, her adventures in the entertainment world, and the lessons she’s learned along the way. It’s a must-read for fans and an inspiring story for anyone chasing their dreams.
Today, Myf Warhurst continues her work with the ABC as a presenter, a role that perfectly marries her love for music and her quick-witted charm. Myf also co-hosts the popular podcast Bang On with Zan Rowe, where the duo dives into music, culture, and life with humor and insight. She’s also a passionate advocate for animal welfare being the ambassador for Pets of the Homeless.
Despite her success and the glitz of her career, Myf has never forgotten her Mildura roots. She often speaks fondly of her childhood here, a testament to the enduring influence of our community on her life.
Myf Warhurst is more than just a successful media personality—she’s a shining example of how a small-town upbringing can inspire big dreams. Her journey from the streets of Mildura to the national stage is a source of pride for all of us in the Sunraysia region. As we celebrate her achievements, we’re reminded that even legends have humble beginnings—and sometimes, they start right here at home.
